SERVICES GO-TO-MARKET (GTM) ACCELERATOR
Stimulate real results for your services business in a personal and powerful 2-day, live workshop with me and a select group of your senior executives (from the comfort of your home).
- It's intense.
- It's actionable.
- And it will lead you on the path to sustainable and scalable revenue growth.
Limited Dates Available!
Do these challenges sound familiar?
If so, this work session is for YOU!
CEO IS PRIMARY SELLER
Up to this point, your CEO has been the primary seller and driver behind the business. But that's not sustainable. Let us extract that tribal knowledge into something sales and marketing can leverage to grow your business.
DEMAND GEN IS INEFFECTIVE
"Spray and pray" campaigns are expensive and ineffective but many agencies invoke this wasting your time and money. Instead give your sales and marketing agencies the tools they need to be more effective and reduce your cost of acquisition.
SALES TRAINING ISN'T WORKING
Quicken your employee's time to value by giving them clear documented information about your services. Outputs can be easily added to your latest training materials or act as the beginning of your training enablement.
CHANGING SERVICE SKUS
Reviewing your portfolio as a whole ensures that you maintain a cohesive portfolio that ties back to the overall company strategy. This helps with messaging, up-sell and cross-sell opportunities, and future services planning and development.
Package Your Services For Scale
In order for a services organization to reach sustainable and scalable revenue growth, the delivery arm needs to implement services portfolio management to feed crucial information to sales and marketing. Without this, Service Providers can be greatly hindering their ability to drive sustainable revenue.
By taking the time to document and package your services for internal and external consumption, it gives you the foundation needed for scale. From sales and marketing enablement to future portfolio planning, the outcomes of the workshop will set up your Delivery, Sales, and Marketing teams for success.
EFFECTIVE CAMPAIGNS
Immediately armor your sales and marketing teams with the information they need to be more effective in the market. Workshop output can translate immediately into messaging, collateral, and campaign materials.
QUICKER ONBOARDING
Quicken your employee's time to value by giving them clear documented information about your services. Outputs can be easily added to your latest training materials or act as beginning of your training enablement.
SHORTER
SALES CYCLE
Starting with the same foundation through a standard service catalog creates less variation and reduces back-and-forth discussions regarding proposals and SOWs, including less dependence on the delivery team for solution design.
COHESIVE PORTFOLIO
Reviewing your portfolio as a whole ensures that you maintain a cohesive portfolio that ties back to the overall company strategy. This helps with messaging, up-sell and cross-sell opportunities, and future services planning and development.
"I liked the cadence of the workshop and the variety of open discussions. As a new employee, this was beyond helpful to me in understanding the strengths and opportunities of the organization."
What to Expect
We bring together Delivery, Sales, and Marketing to review all aspects of current service offerings and any future considerations. The outcome of the workshop will provide sales and marketing with a clear understanding of your services as well as create a starting point for services portfolio planning. Workshops can be done in person or virtually.
Our discussions will lead to documented answers to questions like:
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Who is your ideal target customer? Who influences the deal? And what do they care about?
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What are your core services and how are you different?
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How do your core services map to your business strategy?
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What business impact do you create for your customers?
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What are your distinctive competencies?
Pre-Work
An Alveo consultant will work with the core team to understand the internal team structure, existing service offerings, and review existing win/loss, customer, and buyer persona information. This information will be used to customize the workshop specifically to your business.
Day 1
On Day 1, we will bring together all parties to define your ideal target customer and buyers. From there, we will document and organize your core business using a taxonomy structure and capture differentiation, competition, and future service considerations.
Day 2
On Day 2, we will deep dive into each service offering or practice to create clear definitions, identify key features, understand benefits and outcomes, and capture potential objections and qualification criteria.
Final Deliverable
After the workshop, Alveo will deliver a comprehensive summary of the workshop sessions. Alveo will also provide recommended next steps, including an action
plan customized to your business, to assist your organization in implementing the findings.
"Forces you to think about and articulate the things that you put off. It's a big time commitment but the outputs helped us accelerate several different initiatives that hit roadblocks internally. We're finally back on track."
Service Portfolio Workshop FAQs
Why do we need Delivery, Sales, and Marketing involved?
We have found that bringing all of these parties together improves alignment between service development resources and your revenue functions.
How long are these workshops?
It can greatly range depending on the complexity of your services portfolio. We understand that taking resources away from the billable activity is difficult so we can structure the workshop to meet the needs of the business without deteriorating the quality of the workshop output.
What if I have a dispersed team?
We can perform this workshop remotely. Alveo uses Miro and Zoom for virtual workshops. It is requested that participants have two monitors for a better experience and shut down any applications (email, IM, etc.) to be fully engaged in the process.
How much is the workshop?
Workshops start at $8,000 and are dependent on the complexity of your service portfolio, number of potential participants, and mode of delivery. Please contact us at info@alveostrategy.com to request a quote for your business.
Does the workshop include operations, finances, and hiring?
No. This workshop is strictly to help package your services in a way to promote greater revenue growth. We do however have a partner that we can recommend to help you.